For app marketers, performance measurement often comes with a familiar challenge: the numbers do not always match.An advertiser may review campaign performance in a platform dashboard, compare it with results…
AI is no longer a novelty in media planning. Everyone knows about it, and most organizations are already using it in some form. What’s more interesting is what AI is…
Two of the biggest names in mobile advertising have further entrenched their rivalry in court filings this week, with AppLovin suing Unity. AppLovin has asked the Superior Court of California…
Meta built its $243 billion ads business on human attention. Agents could be next in line. Meta’s AI personal agent launched earlier this month (Sept. 8), and by day five…
Instacart is focused on value and affordability to unlock its next phase of growth. Speaking at the Groceryshop conference in Las Vegas this week, CEO Chris Rogers laid out Instacart’s…
Ten months after acquiring three agencies of differing but complementary abilities, talent staffing firm 24 Seven has assembled them into a cohesive pitch machine while keeping their individual abilities distinct,…
Shoppers no longer need to be in an owned-retailer environment to complete a purchase, prompting brands to fundamentally rethink their retail media strategies.The emergence of new purchasing pathways — especially…
Give it a year, maybe less, and a pitch might spend as much time proving a video shows up when someone searches for something as it does proving how many…
This State of the Industry report, sponsored by Braze, explores how publishers are adapting their subscription, engagement and revenue strategies as AI reshapes how audiences discover and consume content.Shifts in…
In an era when website visits are tanking, primarily due to AI-overviews, evaluating the value of website visits, and the associated price of ad inventory is in flux. And it’s…
