How AI is changing the value of media
AI is no longer a novelty in media planning. Everyone knows about it, and most organizations are already using it in some form. What’s more interesting is what AI is…
Mobile ad giants AppLovin and Unity in legal dispute over data
Two of the biggest names in mobile advertising have further entrenched their rivalry in court filings this week, with AppLovin suing Unity. AppLovin has asked the Superior Court of California…
Imagining the ad business hiding inside Meta’s Muse
Meta built its $243 billion ads business on human attention. Agents could be next in line. Meta’s AI personal agent launched earlier this month (Sept. 8), and by day five…
Why Instacart is focused on reducing item markups to grow its delivery platform
Instacart is focused on value and affordability to unlock its next phase of growth. Speaking at the Groceryshop conference in Las Vegas this week, CEO Chris Rogers laid out Instacart’s…
Talent firm 24 Seven consolidates new business efforts
Ten months after acquiring three agencies of differing but complementary abilities, talent staffing firm 24 Seven has assembled them into a cohesive pitch machine while keeping their individual abilities distinct,…
Why an evolving commerce funnel demands unified measurement
Shoppers no longer need to be in an owned-retailer environment to complete a purchase, prompting brands to fundamentally rethink their retail media strategies.The emergence of new purchasing pathways — especially…
The next line in a creator’s pitch: I got cited
Give it a year, maybe less, and a pitch might spend as much time proving a video shows up when someone searches for something as it does proving how many…
Publisher Subscription Strategies in the AI Era
This State of the Industry report, sponsored by Braze, explores how publishers are adapting their subscription, engagement and revenue strategies as AI reshapes how audiences discover and consume content.Shifts in…
Google debuts new ad detection tools within iChrome
In an era when website visits are tanking, primarily due to AI-overviews, evaluating the value of website visits, and the associated price of ad inventory is in flux. And it’s…
Molson Coors ditches its TV-era workflow to move at creator speed, quadrupling engagement
Beverage giant Molson Coors is overhauling how its legal and marketing teams work with creators, shifting from its traditional TV-style approval process in favor of faster, looser briefs.The company began…