Today’s mobile users are searching, streaming, scrolling and shopping in bursts as they go about their day. According to RealityMine, the average smartphone user interacts with around 18 different apps…
The sponsored link had a good run. Its successor might talk back. OpenAI certainly thinks so. Businesses can now claim a profile in ChatGPT through a new Business Hub, get verified…
Artificial intelligence has in short order swept across all facets of the media agency world, from internal tools that save time and improve efficiency to planning and measurement tools that…
Amazon’s shopping agent now takes orders by text message and the thread where those orders get placed will carry ads. Sponsored Products are set to appear inside those conversations, free…
This WTF guide, sponsored by Wurl, explores how CTV advertisers are driving positive attention and improved performance across the entire funnel by aligning creative with relevant onscreen context through scene-level…
Despite the headlong rush by virtually everyone in marketing and media to adopt AI tools and technology — from sophisticated agentic planning and measurement aids to things as ordinary as…
SharkNinja got a taste of F1 fandom when its products turned up in Brad Pitt’s racing film last year. Fans warmed to the brand and plenty finally twigged that Shark…
Brands and agencies are spending more money than ever on featuring famous faces in advertising, with creators commanding bigger roles and paydays. But the creator economy’s next challenge isn’t finding…
The advertising industry has a talent problem it desperately needs to confront: AI is eliminating the work that used to develop future leaders, and most agencies aren’t building a replacement…
This holiday season, shoppers aren’t blindly trusting AI assistants to do their shopping on their behalf. According to a new Feedvisor survey, ChatGPT is where 16% of shoppers start looking for products.…
