OpenAI is betting on consent as it brings ChatGPT ads to Europe
OpenAI is bringing ads to ChatGPT in Europe and is starting where Meta ended up. It is building its European ad business on consent from the start. OpenAI detailed how…
Future of Marketing Briefing: The public ad tech era is over
The ad tech public era is over. Not literally, of course. A handful of scaled, still-growing platforms remain public. There just aren’t many of them, and the slower-growth, utility-margin names…
European publishers are getting hit harder by AI bot scraping
European publishers are getting hit harder than North American sites by AI bot scraping – and no one really knows why.A recent report from TollBit found that European sites get…
How Mod Op is building its own AI infrastructure
Mod Op says it dodged a $3 million AI bill. Sort of.The independent marketing agency estimates it avoided roughly $3 million in potential licensing costs by building its own AI…
Instrument taps tech-driven creative immediately with new clients.
This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the…
Nielsen to take DoubleVerify private for $2.15 billion as public ad tech stocks stumble on mixed Q2 earnings
Second-quarter earnings calls usually serve as a brief interlude in the traditional summer lull for business news, but this week’s offerings in ad tech bucked that trend with one of…
WPP’s boss looks toward ‘mixed economy’ business model
Loud as the chatter about outcome-based remuneration is across the holdco space, the reality of it is still some way off, according to one of its most vocal proponents, WPP…
We’re not turning off Google crawlers yet
People Inc.’s CEO Neil Vogel said the company won’t block Google’s crawlers — not because execs don’t want to, but because they don’t want to lose out on any potential referral…
The retail industry is facing a significant surge in legal scrutiny
The retail industry is facing a significant surge in legal scrutiny as “phantom discount” practices come under fire.In recent weeks, major global brands — including Lululemon and Nike — have…
Compute is about to become the next big commodity in advertising
Compute is about to become the next big commodity in advertising.The economics demand it. AI has gotten expensive enough, fast enough, that holdco CEOs are now being asked outright how…