Wirecutter moves beyond affiliate revenue amid AI search shifts
As AI transforms how consumers search and shop, Wirecutter wants to be more than a product review site built on affiliate links.The New York Times-owned brand is expanding into new…
Amazon News, Politico and Warner Bros. Discovery are finalists for the 2026 Digiday Awards finalists
This year’s Digiday Awards finalists demonstrated how innovation, audience insights and multiplatform storytelling can work together to create more engaging and accessible experiences. Their work reflected a focus on understanding…
As creators increasingly move into Hollywood, deal terms can put their IP at risk
Creator-led content is being pitched across the entertainment spectrum from TV to micro dramas and even theater. At Advertising Week New York, several panels explored the business stakes: are these…
Why top creators are taking fewer brand deals
The biggest creators are cutting their brand rosters. The partners they keep are being asked for equity, product input and, in some cases, a job title. That was my read after…
Apple’s secret blocklist is the talk of Advertising Week New York (mostly off the record)
Advertising Week New York, a four-day conference that draws nearly 20,000 of adland’s finest, is renowned for on-stage programming tinged with optimism and creator reps angling for their 15 minutes…
Brian Monahan exits Albertsons Media Collective
Brian Monahan, brought on to head up Albertsons Media Collective retail media business late last July, has left the company. Effective immediately, Albertsons Media Collective will now report to CMO…
How TikTok is helping app advertisers rethink attribution
For app marketers, performance measurement often comes with a familiar challenge: the numbers do not always match.An advertiser may review campaign performance in a platform dashboard, compare it with results…
How AI is changing the value of media
AI is no longer a novelty in media planning. Everyone knows about it, and most organizations are already using it in some form. What’s more interesting is what AI is…
Mobile ad giants AppLovin and Unity in legal dispute over data
Two of the biggest names in mobile advertising have further entrenched their rivalry in court filings this week, with AppLovin suing Unity. AppLovin has asked the Superior Court of California…
Imagining the ad business hiding inside Meta’s Muse
Meta built its $243 billion ads business on human attention. Agents could be next in line. Meta’s AI personal agent launched earlier this month (Sept. 8), and by day five…