European publishers are getting hit harder by AI bot scraping
European publishers are getting hit harder than North American sites by AI bot scraping – and no one really knows why.A recent report from TollBit found that European sites get…
How Mod Op is building its own AI infrastructure
Mod Op says it dodged a $3 million AI bill. Sort of.The independent marketing agency estimates it avoided roughly $3 million in potential licensing costs by building its own AI…
Instrument taps tech-driven creative immediately with new clients.
This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the…
Nielsen to take DoubleVerify private for $2.15 billion as public ad tech stocks stumble on mixed Q2 earnings
Second-quarter earnings calls usually serve as a brief interlude in the traditional summer lull for business news, but this week’s offerings in ad tech bucked that trend with one of…
WPP’s boss looks toward ‘mixed economy’ business model
Loud as the chatter about outcome-based remuneration is across the holdco space, the reality of it is still some way off, according to one of its most vocal proponents, WPP…
We’re not turning off Google crawlers yet
People Inc.’s CEO Neil Vogel said the company won’t block Google’s crawlers — not because execs don’t want to, but because they don’t want to lose out on any potential referral…
The retail industry is facing a significant surge in legal scrutiny
The retail industry is facing a significant surge in legal scrutiny as “phantom discount” practices come under fire.In recent weeks, major global brands — including Lululemon and Nike — have…
Compute is about to become the next big commodity in advertising
Compute is about to become the next big commodity in advertising.The economics demand it. AI has gotten expensive enough, fast enough, that holdco CEOs are now being asked outright how…
‘The marketplace hasn’t seen what the cost of this AI is’
Omnicom CEO John Wren just said the quiet part out loud: nobody’s actually priced AI yet.The admission came on the holdco’s Q2 earnings call yesterday, in response to an analyst…
Bagaimana biaya AI secara diam-diam mengubah kesepakatan media utama
Industri periklanan belum memiliki harga untuk AI. Itu tidak berarti tidak ada yang membayarnya.Seorang CMO mengetahui hal itu di tengah negosiasi. Jauh di dalam pembaruan holdco di akun media, mereka…