Google debuts new ad detection tools within iChrome
In an era when website visits are tanking, primarily due to AI-overviews, evaluating the value of website visits, and the associated price of ad inventory is in flux. And it’s…
Molson Coors ditches its TV-era workflow to move at creator speed, quadrupling engagement
Beverage giant Molson Coors is overhauling how its legal and marketing teams work with creators, shifting from its traditional TV-style approval process in favor of faster, looser briefs.The company began…
Future of Marketing Briefing: One more helping, for gluttons still hungry for Publicis and PepsiCo takes
Yes, more thoughts on what it means, or doesn’t, that Publicis walked away from competing for Coca-Cola’s media dollars to grab PepsiCo’s instead. But in my defense, it felt right…
An army of ghost creators is making content based solely on briefs
Forget AI-generated creators. There’s an army of people making content based solely on briefs. These “ghost creators,” or creators-as-a-service, are suddenly under the spotlight, but some marketers have actually been…
The back-to-school sales period is a major sales event.
Advertisers bumped up their TikTok spending 20-40% over the summer months as they worked to tempt consumers to open up wallets during the annual back-to-school sales period.“From July and August…
Inside marketing’s quiet rewrite of the creator brief for AI
Two things drive creator spending now. Whether they move audiences and whether they move algorithms inside AI platforms. The second piece is moving fast enough that marketers are already building…
Google’s immunity to breakup is starting to feel inevitable.
Google’s immunity to breakup is starting to feel inevitable.Another attempt to force one has been written off. That’s despite the world’s largest advertising business being judged to have built that…
WTF is the Amazon ad surcharge lawsuit?
The Federal Trade Commission (FTC) and 22 state attorneys generals are suing Amazon alleging the company secretly overcharged advertisers in its search ad auctions for more than seven years. The…
Carhartt is one of the latest brands to lean into sports advertising
Carhartt is one of the latest brands to lean into sports advertising, finding a way to tap into football season that goes beyond partnering with the athletes themselves. The 135-year-old…
World Cup buzz isn’t moving needle on Premier League ad spend
Some 128 million viewers tuned into Fox’s FIFA World Cup coverage this summer, a coup that boosted the broadcaster’s revenue 28% to $4.2 billion in its latest quarterly earnings. And…