Second-quarter earnings calls usually serve as a brief interlude in the traditional summer lull for business news, but this week’s offerings in ad tech bucked that trend with one of…
Loud as the chatter about outcome-based remuneration is across the holdco space, the reality of it is still some way off, according to one of its most vocal proponents, WPP…
People Inc.’s CEO Neil Vogel said the company won’t block Google’s crawlers — not because execs don’t want to, but because they don’t want to lose out on any potential referral…
The retail industry is facing a significant surge in legal scrutiny as “phantom discount” practices come under fire.In recent weeks, major global brands — including Lululemon and Nike — have…
Compute is about to become the next big commodity in advertising.The economics demand it. AI has gotten expensive enough, fast enough, that holdco CEOs are now being asked outright how…
Omnicom CEO John Wren just said the quiet part out loud: nobody’s actually priced AI yet.The admission came on the holdco’s Q2 earnings call yesterday, in response to an analyst…
Industri periklanan belum memiliki harga untuk AI. Itu tidak berarti tidak ada yang membayarnya.Seorang CMO mengetahui hal itu di tengah negosiasi. Jauh di dalam pembaruan holdco di akun media, mereka…
Satu catatan singkat sebelum acara utama: sebagai anggota Digiday+, Anda mendapatkan diskon $200 untuk tiket masuk Digiday Publishing Summit, 14-18 September di Miami. Gunakan kode MEMBER200. Harga naik pada 3…
This week’s Media Briefing looks into the emerging vibe shift in AI search: execs are sensing that trust, authority and established brands in LLMs are becoming key advantages for premium…
Setiap pilihan ada harganya dan tagihannya selalu jatuh tempo. Pemasar baru saja mulai mencari tahu berapa biaya sebenarnya yang mereka keluarkan untuk AI. Laura Higgins telah berada di Dollar Shave…
