The ad tech public era is over. Not literally, of course. A handful of scaled, still-growing platforms remain public. There just aren’t many of them, and the slower-growth, utility-margin names…
European publishers are getting hit harder than North American sites by AI bot scraping – and no one really knows why.A recent report from TollBit found that European sites get…
Mod Op says it dodged a $3 million AI bill. Sort of.The independent marketing agency estimates it avoided roughly $3 million in potential licensing costs by building its own AI…
This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the…
Second-quarter earnings calls usually serve as a brief interlude in the traditional summer lull for business news, but this week’s offerings in ad tech bucked that trend with one of…
Loud as the chatter about outcome-based remuneration is across the holdco space, the reality of it is still some way off, according to one of its most vocal proponents, WPP…
People Inc.’s CEO Neil Vogel said the company won’t block Google’s crawlers — not because execs don’t want to, but because they don’t want to lose out on any potential referral…
The retail industry is facing a significant surge in legal scrutiny as “phantom discount” practices come under fire.In recent weeks, major global brands — including Lululemon and Nike — have…
Compute is about to become the next big commodity in advertising.The economics demand it. AI has gotten expensive enough, fast enough, that holdco CEOs are now being asked outright how…
Omnicom CEO John Wren just said the quiet part out loud: nobody’s actually priced AI yet.The admission came on the holdco’s Q2 earnings call yesterday, in response to an analyst…
