Advertisers’ primary goal hasn’t changed over the past 75 years: They are still trying to reach potential customers with engaging messages. While the goal remains the same, the channels through…
New strata lines are forming across the top layers of the agency world, as the Big Three (Publicis, Omnicom and WPP) cement their status as top dogs in size, scale…
Publicis Groupe CEO Arthur Sadoun said this week that he’s pitching directly to CEOs, and the industry hasn’t stopped chewing it on since. Some of the messages landing in Digiday’s…
As AI transforms how consumers search and shop, Wirecutter wants to be more than a product review site built on affiliate links.The New York Times-owned brand is expanding into new…
This year’s Digiday Awards finalists demonstrated how innovation, audience insights and multiplatform storytelling can work together to create more engaging and accessible experiences. Their work reflected a focus on understanding…
Creator-led content is being pitched across the entertainment spectrum from TV to micro dramas and even theater. At Advertising Week New York, several panels explored the business stakes: are these…
The biggest creators are cutting their brand rosters. The partners they keep are being asked for equity, product input and, in some cases, a job title. That was my read after…
Advertising Week New York, a four-day conference that draws nearly 20,000 of adland’s finest, is renowned for on-stage programming tinged with optimism and creator reps angling for their 15 minutes…
Brian Monahan, brought on to head up Albertsons Media Collective retail media business late last July, has left the company. Effective immediately, Albertsons Media Collective will now report to CMO…
For app marketers, performance measurement often comes with a familiar challenge: the numbers do not always match.An advertiser may review campaign performance in a platform dashboard, compare it with results…
