Shoppers no longer need to be in an owned-retailer environment to complete a purchase, prompting brands to fundamentally rethink their retail media strategies.The emergence of new purchasing pathways — especially…
Give it a year, maybe less, and a pitch might spend as much time proving a video shows up when someone searches for something as it does proving how many…
This State of the Industry report, sponsored by Braze, explores how publishers are adapting their subscription, engagement and revenue strategies as AI reshapes how audiences discover and consume content.Shifts in…
In an era when website visits are tanking, primarily due to AI-overviews, evaluating the value of website visits, and the associated price of ad inventory is in flux. And it’s…
Beverage giant Molson Coors is overhauling how its legal and marketing teams work with creators, shifting from its traditional TV-style approval process in favor of faster, looser briefs.The company began…
Yes, more thoughts on what it means, or doesn’t, that Publicis walked away from competing for Coca-Cola’s media dollars to grab PepsiCo’s instead. But in my defense, it felt right…
Forget AI-generated creators. There’s an army of people making content based solely on briefs. These “ghost creators,” or creators-as-a-service, are suddenly under the spotlight, but some marketers have actually been…
Advertisers bumped up their TikTok spending 20-40% over the summer months as they worked to tempt consumers to open up wallets during the annual back-to-school sales period.“From July and August…
Two things drive creator spending now. Whether they move audiences and whether they move algorithms inside AI platforms. The second piece is moving fast enough that marketers are already building…
Google’s immunity to breakup is starting to feel inevitable.Another attempt to force one has been written off. That’s despite the world’s largest advertising business being judged to have built that…
