Creator-led content is being pitched across the entertainment spectrum from TV to micro dramas and even theater. At Advertising Week New York, several panels explored the business stakes: are these…
The biggest creators are cutting their brand rosters. The partners they keep are being asked for equity, product input and, in some cases, a job title. That was my read after…
Advertising Week New York, a four-day conference that draws nearly 20,000 of adland’s finest, is renowned for on-stage programming tinged with optimism and creator reps angling for their 15 minutes…
Brian Monahan, brought on to head up Albertsons Media Collective retail media business late last July, has left the company. Effective immediately, Albertsons Media Collective will now report to CMO…
For app marketers, performance measurement often comes with a familiar challenge: the numbers do not always match.An advertiser may review campaign performance in a platform dashboard, compare it with results…
AI is no longer a novelty in media planning. Everyone knows about it, and most organizations are already using it in some form. What’s more interesting is what AI is…
Two of the biggest names in mobile advertising have further entrenched their rivalry in court filings this week, with AppLovin suing Unity. AppLovin has asked the Superior Court of California…
Meta built its $243 billion ads business on human attention. Agents could be next in line. Meta’s AI personal agent launched earlier this month (Sept. 8), and by day five…
Instacart is focused on value and affordability to unlock its next phase of growth. Speaking at the Groceryshop conference in Las Vegas this week, CEO Chris Rogers laid out Instacart’s…
Ten months after acquiring three agencies of differing but complementary abilities, talent staffing firm 24 Seven has assembled them into a cohesive pitch machine while keeping their individual abilities distinct,…
