When we convened in February, marketers’ approaches to AI were still nascent. Over the past several months, many iconic brands have moved from early experimentation to strategies and tactics that…
There’s a sneaker shop in my neighborhood where troops of lithe, late 20-somethings congregate for a weekly running club. The wall opposite the front door is dominated by long shelves…
Over the past few years, B2B buying has changed dramatically. Buyers now expect relevant, connected experiences across every interaction, whether they’re searching for information online, attending webinars, downloading content or…
OpenAI is bringing ads to ChatGPT in Europe and is starting where Meta ended up. It is building its European ad business on consent from the start. OpenAI detailed how…
The ad tech public era is over. Not literally, of course. A handful of scaled, still-growing platforms remain public. There just aren’t many of them, and the slower-growth, utility-margin names…
European publishers are getting hit harder than North American sites by AI bot scraping – and no one really knows why.A recent report from TollBit found that European sites get…
Mod Op says it dodged a $3 million AI bill. Sort of.The independent marketing agency estimates it avoided roughly $3 million in potential licensing costs by building its own AI…
This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the…
Second-quarter earnings calls usually serve as a brief interlude in the traditional summer lull for business news, but this week’s offerings in ad tech bucked that trend with one of…
Loud as the chatter about outcome-based remuneration is across the holdco space, the reality of it is still some way off, according to one of its most vocal proponents, WPP…
